Haj. Farida Abubakar

Executive Director, KSMC Radio

Farida Abubakar Ahmed is the Executive Director of KSMC Radio, where she leads the corporation’s statewide broadcast operations and drives initiatives aimed at strengthening newsroom productivity, technical capacity, and public-service journalism. With a career rooted in radio management and organizational development, she is known for her hands-on leadership approach and her commitment to elevating the standards of community-focused broadcasting.

Dedicated to advancing the role of radio as a tool for public enlightenment and community development, Farida Abubakar Ahmed brings to the journalism conference a practical perspective on broadcast management, rural media access, and the evolving responsibilities of radio journalism in today’s information landscape.